The iconic fashion brand Fiorucci, founded in Milan in 1967, was one of the early lifestyle brands selling fashion, accessories, beauty products, vintage items, music and home furnishings. The brand commissioned us to develop a concept for their flagship store format for a worldwide diffusion. A playful interpretation of their identity. The space is guided by a multifunctional counter combining exposition space, lighting and seating areas that are covered in Fiorucci’s iconic art cards. A minimalistic design on high heels. The light color scheme and the subtle decoration permitted us to concentrate attention on the products itself together with the macro installations inspired by the brand artistic language.